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CEO and Co-Founder
Does the stuff that needs to get done.

Experience: Mother of one, entrepreneur, techno-feminist, brand builder and value prop creator for global brands like Nike, VW, Coca Cola and Google, Co-founder of WhyNotThinkTank and founder of cyberlancing team Smoke&Meat

Needs help with: Whatever comes home in small child’s school backpack, being more present, annoying errands and tasks that keep stacking up.

Tech Lead
Invents tech solves for human needs.

Experience: For nearly 20 years Karl has been creating and developing ideas focused on where technology and communication meet. What started as an internship at Apple Computer’s Advanced Technology Group, has turned into a solid career as a Creative Technologist. Karl’s unexpected solutions have gone onto to win him numerous advertising and digital awards and turned into licensed core technologies to dot com startups. His work has been featured in the Guggenheim and Museum of Moving Image. He knows how to create, code for and develop technology-led solutions that consumers engage with and rely on.

Needs help with: Sleeping.

Founding Advisor
Gets it.

Experience: Mother of two, Reworking Parents Work / Life Consultant, coach for Fortune 500 executives in transition, parental leave strategist. Outspoken advocate for workplace change. Insights featured in The New York Times, Fast Company, Fatherly, Huffington Post and elsewhere.

Needs help with: Emergency babysitting, organizing kids’ everything, getting small tasks and errands done and out of her brain.

Operations Manager / Go-to Connector
Keeps things running smoothly.

Experience: Actress, writer, incurable freelancer. Former personal assistant, editor, translator, babysitter and Taskrabbiter. Skilled at organizing things (from closets to schedules).

Needs help with: Not snoozing the alarm, shopping for self, tracking the “missed package delivery” slip.

NY Events Manager
Recruiter of Go-Tos & Requestors

Experience: Social Media superwoman / Facebook Advertising Analyst at Driven Local  who uses interests in psychology to create ads & big ideas

Needs help with: Unpacking suitcases sometime before the next trip, dusting, digital organization, food prep.

Senior Designer
Sets standard for all visual things.

Experience: Branding maverick / super-mom of one. A seasoned illustrator and typographer, Jo applies decades of brilliant book cover design and editorial experience to NEED/DONE’s overall look. Born Swedish and bred Irish , Jo taps into her natural predilection to the unorthodox and quirk as needed. Currently Head of Design at REASON Magazine.

Needs help with: Those annoying pesky things called small tasks and errands.

Creative Consultant
The no BS inner voice of NEED/DONE.

Experience: Mother of two, writer and creative director translating strategy into emotion for Nike Women, CCM Hockey, Reebok Women, TomboyX, Seventh Generation, Converse, and more. Contributor to McSweeney’s Internet Tendency. Editor of parenting humor site RAZED. Went viral twice. It was weird.

Needs help with: Dog sitting, mouse sitting (yes, mouse sitting), house cleaning, emergency babysitters.


Paulita David / Google
J Crowley / Foursquare
Bill Onderdonk / Vouch
Gregg Poulin / AOL
Steven Rubin / OnSource
Omar Divina / Betterworks
Grace Stanat / 415
Stephen DiMarco / Millward Brown Digital


Maarten Peschier / Millward Brown Digital
Alex Louizos / Nanotech Galaxy
Morra Arrons Mele / Women & Work
Seth Zuckermans / Greenberg Traurig
Chris Young / Sobel & Partners
David Barnett / Corsis
Emma Cookson / Chairman BBH (former)
Joanna Wilson / WE Festival
Gigster / Dev Team
Barbara Pantuso / Brand Consultant
VVM / MASS Accelerator
Sophie Gate / Animation Director
Vincent Oliver / Skilbard – Sound Designer
Alan Outram / Composer
Bouletteproof / Web Designers
Working Mother’s Magazine